Itacon Granito Case Study | Digipace Technologies

Itacon Granito Case Study

WhatsApp Automation • CRM Integration • Sales Pipeline

Turning scattered WhatsApp inquiries into a structured sales pipeline.

Itacon Granito was receiving a high volume of sales inquiries through WhatsApp, but those conversations were scattered across personal phones and not tied to any real pipeline. Digipace helped centralize the process and create a faster, trackable system for follow-up and conversion.

WhatsApp Automation CRM Integration Sales Pipeline Lead Management

Project Snapshot

  • Client: Itacon Granito Pvt. Ltd.
  • Industry: Tile Manufacturing
  • Engagement: 3–4 Months
  • Team: 5 Digipace engineers and consultants
  • Focus: WhatsApp automation, CRM, follow-up tracking

The Challenge

Itacon Granito was receiving a high volume of inquiries from dealers, architects, and export buyers over WhatsApp. The problem was not demand — it was that the leads were not being managed in a structured, visible way.

  • Inquiries were scattered across individual sales reps' phones.
  • Response times for catalog and price-list requests were too slow.
  • Many leads went cold because follow-up was inconsistent.
  • Leadership had no clear view of lead source or sales performance.

Our Solution

Digipace built an integrated WhatsApp automation and CRM solution that worked through the channel customers already trusted, while making the sales process measurable and organized.

  • Integrated WhatsApp Business Cloud API into a central system.
  • Captured each inquiry into a shared CRM pipeline.
  • Automated responses to common requests like catalog and price-list sharing.
  • Added follow-up reminders and lead tagging for better visibility.

Key Deliverables

Automated WhatsApp Responses

High-intent inquiries were answered quickly without waiting for a manual reply.

Centralized CRM Pipeline

Every inquiry was logged into a visible sales pipeline instead of remaining on personal devices.

Follow-Up Automation

Leads were not allowed to go cold because they were assigned reminders and next steps.

Lead Source Reporting

Management could finally understand which dealer, region, or channel was driving the most business.

Results and Impact

  • Centralized all WhatsApp-based sales inquiries into one system.
  • Reduced response times for catalog and price-list requests significantly.
  • Reduced the number of leads going cold due to missed follow-up.
  • Created first-ever visibility into lead source and sales performance.
  • Allowed the sales team to focus more on high-value conversations.

Client Feedback

“Now every inquiry is tracked, follow-ups actually happen, and we can finally see which dealers and regions are driving our business.”

— Prashant D Sitapara, Itacon Granito Pvt. Ltd.

Why This Worked

The system was successful because it preserved the WhatsApp channel customers already used while adding structure behind the scenes. That made adoption easy and gave the sales team a system they could actually work with every day.